Pills-A-Go-Go: A Fiendish Investigation into Pill Marketing, Art, History & Consumption Review & Ratings

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Pills-A-Go-Go: A Fiendish Investigation into Pill Marketing, Art, History & Consumption Review

As a pharmacologist, I found this book very interesting and much more informative than I expected it to be. I expected the book to be a simple review of drugs in pop culture, having read a little bit about the 'zine Pills-A-Go-Go that this book is based on. Mr. Hogshire presents some very thorough information about the processes of drug manufacture, marketing, and information control used by pharmaceutical companies. He also gives us a good history of pharmacies and the role of physicians in perpetuating this nation's obsession with prescription drugs. The book is written in a magazine style with lots of graphics, quotes, and lists. I love the use of old drug advertisements to show the history of pharmacetucial marketing toward doctors. I recommend this book to anyone interested in a career in pharmacy, pharmacology, or medicine, as well as anyone simply interested in "pill culture".
I only have two minor problems with this book. First, there are a ton of spelling and grammatical errors, which don't necessarily detract from the book's content, but do make the book a harder read. Second, the book is often very subjective and tends to follow Mr. Hogshire's very strong opinions on the pharmaceutical and medical industries. While this is to be expected based on the nature of the 'zine, it could have been written with a little less bias. In his defense however, he does a good job of telling all sides of the story on many subjects. Overall, this is a wonderful book.

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