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Meaning, Medicine and the 'Placebo Effect' (Cambridge Studies in Medical Anthropology)
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Meaning, Medicine and the 'Placebo Effect' (Cambridge Studies in Medical Anthropology) Review

As a family physician and behavioral scientist with strong interest in the "placebo effect", I can say without reservation that this is one of the best all-around reviews available. The "placebo paradox" has confounded reductionist thinkers for decades: if there is nothing in the pill, then how can it cause health effects? Dan Moerman doesn't have to take us far out of the conventional box to show that - of course - it isn't the inert pills, but instead the meanings attached with them that have influenced outcomes in so many scientific experiments. Meaning, belief and understanding govern how we think and feel, which in turn effect our physical and psychological health. Empty colored pills, sham surgery and suggestion lead to real health effects, even under the most rigorous of settings: randomized, double-blind, controlled trials. While reasonably comprehensive and highly accurate, this book is also accessible, as it is written with a style and flair that should prove attractive to most readers. Highly recommended it is!
Bruce Barrett MD PhD
Department of Family Medicine
University of Wisconsin - Madison

Meaning, Medicine and the 'Placebo Effect' (Cambridge Studies in Medical Anthropology) Overview

Traditionally, the effectiveness of medical treatments is attributed to specific elements, such as drugs or surgical procedures. However, many other factors can significantly effect the outcome. Drugs with nationally advertised names can work better than the same drug without the name. Inert drugs (placebos, dummies) often have dramatic effects on some patients and effects can vary greatly among different European countries where the "same" medical condition is understood differently. Daniel Moerman traverses a complex subject area in this detailed examination of medical variables.Since 1993, Cambridge Studies in Medical Anthropology has offered researchers and instructors monographs and edited collections of leading scholarship in one of the most lively and popular subfields of cultural and social anthropology. Beginning in 2002, the CSMA series presents theme booksworks that synthesize emerging scholarship from relatively new subfields or that reinterpret the literature of older ones. Designed as course material for advanced undergraduates, graduate students, and for professionals in related areas (physicians, nurses, public health workers, and medical sociologists), these theme books will demonstrate how work in medical anthropology is carried out and convey the importance of a given topic for a wide variety of readers. About 160 pages in length, the theme books are not simply staid reviews of the literature. They are, instead, new ways of conceptualizing topics in medical anthropology that take advantage of current research and the growing edges of the field.

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